Social judgment theory ( sjt ) is a self-persuasion theory proposed by carolyn sherif , muzafer sherif , and carl hovland , defined by sherif and sherif as the perception and evaluation of. Psychology definition of social judgment theory: a theory dealing with attitude change that postulates the magnitude of persuasion that is produced by a certain message depends on how the. Do you know what the social judgment theory is find out the breadth of your knowledge with these study assessments included are quiz questions. Social judgment theory (sjt) helps predict how successful persuasion will be by relating how close or far the message is to the belief already held by the person you are trying to persuade.
Social scientists try to understand how we interact and influence one another in this lesson, we'll discuss social judgment theory, one theory. The key point of the social judgment theory is that attitude change (persuasion) is mediated by judgmental processes and effects put differently, persuasion occurs at the end of the process. Social judgment theory was developed by psychologist muzafer sherif, with significant input from carl i hovland and carolyn w sherif rooted in judgment theory, which is concerned with the.
Social judgment theory and the way it works in life when a person faces some new sophisticated situation and need to evaluate it according to some principles. Given a range of possible positions about given subject, people may have a range of opinions, but will have an anchor position.
A social judgment theory approach to conducting formative research in a social norms campaign sandi w smith1, charles k atkin1, dennis martell2, rebecca allen2, & larry hembroff3 1. This report examines muzafer sherif’s social judgement theory (sjt) by examining and reviewing pertinent literature related to sjt the findings section contains a brief history of muzafer.